Aprile, Orlando C.Autores, VáriosBardi, CarlaBarranco Saiz, Francisco JavierBlanchard, KenChaves, NorbertoChiavenato, IdalbertoCialdini, RobertDisneyElósegui Figueroa, TristánEspinosa Sorensen, OliverGarcía Esteban, AliciaGerber, Michael E.Gladwell, MalcolmGodin, SethGuillermo RicaldoniHarvard Business ReviewHermanos GrimmJúlio, Carlos AlbertoKawasaki, GuyKim, W. ChanKlaric, JürgenKotler, PhilipLamb, CharlesLindstrom, MartinLovelock, WirtzMiller, DonaldPiPradelli, AngelaRuiz Díez, JosebaStalman, AndyVarios autoresVV. AA.Ávila, Clara